Dr. Keating primarily researches social influence processes and health communication topics. Much of his work examines how people process and are affected by persuasive messages; this research often tests theoretical ideas in health communication contexts. A secondary line of his research examines the state and practices of scientific communication research. Dr. Keating teaches a range of courses that revolve around messaging, theory, and research (e.g., campaigns; quantitative methods).

While working in the private sector between 2014 and 2016, Dr. Keating led and supported a variety of research projects conducted on behalf of government clients, such as FDA’s Center for Tobacco Products and the D.C. Department of Health. These experiences inform his approach to researching and teaching strategic communication.