BA in Strategic Communication

The Department of Communication and Journalism at the University of New Mexico has launched an Accelerated Online Program with a concentration in Strategic Communication. The program, beginning in Fall 2018, is designed to complete the BA in Journalism and Mass Communication and is offered through the College of Arts and Sciences.

The Strategic Communication concentration helps to prepare students for a variety of careers in such fields as public information, marketing, information management, event planning, advertising, and public relations. Students will acquire effective communication knowledge, strategies, and skills that will allow them to offer strategic leadership to any organization. In the course of this program, students will learn about the theories, history, and ethical and legal considerations underlying strategic communication. They will become familiar with a complete range of current communication tools (research, writing, design), including traditional broadcast and print media, as well as digital media, and how to use them in an integrated, strategic way.

This program in Strategic Communication will help prepare students to enter the following academic pathways or careers, among others: 

  • Public Information Officer
  • Organizational Information Officer
  • Marketing and Communication Manager
  • Media Buyer
  • Creative Director
  • Account Executive/Advertising
  • Advertising Copywriter
  • Account Executive/Public Relations
  • Social Media Manager
  • Event Planner

Strategic Communication Program at a Glance

Major Requirements*

36 Credit Hours

Tuition Cost per Credit Hour**


Course Cycle

8 Weeks

* To qualify for admission to the major, students must complete additional core and college requirements (see Degree Requirements tab).

**In addition to the base tuition rate, course fees may also be applied.



Phone:    505.277.5305