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MSC 03 2240
1 University of New Mexico
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Yangsun Hong, PhD, to present at UNM PRC Noon Research Seminar Feb 5, 2019

Photo: Yangsun Hong, PhD, to present at UNM PRC Noon Research Seminar Feb 5, 2019

posted: Wed Jan 16 2019 09:52:01

UNM Prevention Research Center Noon Conference Series: Research Seminar
 'New Direction of Mass Media Intervention for Social Determinants of Health' 

Health communication scholars have developed communication strategies that influence individual-level factors to motivate preventive behavior. Focusing on the social influence of mass media, Dr. Hong will suggest a media intervention strategy with the goal of changing social norms and the social stigma concerning PrEP, a HIV prevention method. We will discuss the way in which mass media reduces social barriers for PrEP uptake among women of color who have a risk of HIV infection. We will also discuss how this strategy motivates communicative and community actions regarding HIV prevention and how that may reduce the social determinants of health inequality in the long term. Click here to view the flyer.

UNM PRC Noon Research Seminar: February 5, 2019

Research Incubator Building (RIB) Commons 
UNM Campus, 2703 Frontier Ave NE  
Albuquerue, NM 87131