Office: Room 222
Dr. Weiss teaches courses in strategic communication, political communication, and media studies. His research interests include media discourse, political and religious communication, and the media and popular culture industries. Before his return to academia in 2000, Dr. Weiss worked in the advertising agency business in New York City for almost two decades. He has taught in Oregon, Ohio, and Montana, and is thrilled to be back at UNM, where he earned his Ph.D. degree in 2005.
I characterize myself as a critical scholar of the discourse, structures, and societal impact of the media and popular culture. The "elevator talk" description of my scholarly pursuits is quite simple: I critically investigate the roles played by the media in society. The ways that those pursuits play themselves out are, of course, more complex and multi-faceted. Specifically, the content areas in which I am most interested might best be described as "culture war" issues: mediated and other publicly communicated messages or texts that are located at the points where media, language, and popular culture intersect with the most powerful issues and institutions of our time: religion, politics, law, sex and sexuality, gender, and/or race and ethnicity.
To date, my interest in these content areas has been manifested in two distinct research and publication streams: (1) political communication and, in particular, its intersection with religious communication; and (2) linguistic manifestations of identity in media and popular culture. At the moment, however, I am in the early stages of a project situated at the intersection of media theory (specifically, normative theories of journalism) and the political economy of media.
Weiss, D. (2013). Ken Burns and PBS: A match made in broadcasting heaven? In S. T. Eastman & D. A. Ferguson, Media programming: Strategies and practices (9th ed.). Boston: Wadsworth.
Edwards, J., & Weiss, D. (Eds.). (2011). The rhetoric of American exceptionalism: Critical essays. Jefferson, NC: McFarland & Company.
Weiss, D. (2011). Making sense of the Brokeback Mountain paraphenomenon. In W. R. Handley (Ed.) The Brokeback book: From story to cultural phenomenon (pp. 229-248). Lincoln: University of Nebraska Press.
Weiss, D. (Ed.). (2010). What Democrats talk about when they talk about God: Religious communication in Democratic Party politics. Lanham, MD: Lexington Books.
Weiss, D. (2010). The three faces of John: Mutable religious personae in the 2004 presidential race. In D. Weiss (Ed.), What Democrats talk about when they talk about God: Religious communication in Democratic Party politics (pp. 41-62). Lanham, MD: Lexington Books.
Weiss, D. (2010). Book review: The Political Economy of Media by Robert McChesney. Theory in Action, 3, 146-151.
Weiss, D. (2009). "New Mexico's always been patriotic and loyal to the country": Uncritical patriotic journalism in wartime. In P. M. Haridakis, B. S. Hugenberg, & S. T. Wearden (Eds.),War and the media: Essays on news reporting, propaganda, and popular culture (pp. 183-204). Jefferson, NC: McFarland & Company.
Weiss, D. (2008). George W. Bush and the language of faith: An Althusserian interpretation. Queen: A Journal of Rhetoric and Power, 5.1.
Weiss, D. (2005). Metonymy in black and white: Shelby Steele's revelatory racial tropes. The Howard Journal of Communications, 16, 1-19.
Weiss, D. (2005). Constructing the queer "I": Performativity, citationality, and desire in Queer Eye for the Straight Guy. Popular Communication, 3, 73-95.
Grisso, A.D., & Weiss, D. (2005). What are gURLs talking about? Adolescent girls' construction of sexual identity on gURL.com. In S. R. Mazzarella (Ed.), Girl wide web: Girls, the Internet, and the negotiation of identity (pp. 31-49). New York: Peter Lang.
McCormick, K. A., & Weiss, D. (2004). The sociopolitical messages of graffiti art. In S. K. Foss, Rhetorical criticism: Exploration and practice (3rd ed., pp. 140-147). Long Grove, IL: Waveland.
I teach or have taught a wide range of courses in the C&J Department. My undergraduate classes include Political Communication, Introduction to Strategic Communication, Introduction to Mass Communication, Media Criticism, Strategic Planning & Positioning, and Strategic Communication Campaigns. The graduate seminars I teach include Mass Communication Theories and Media Structures & Institutions. At previous institutions I have taught classes such as Popular Culture & Cultural Studies, Multicultural Mass Communication, Introduction to Film Studies, Persuasive Communication, and Media Law.
Service to UNM and C&J: I am currently a member of C&J's Executive Committee, C&J's representative on the UNM Faculty Senate, a member of the Smoke- and Tobacco-Free Campus Task Force, and the faculty advisor to LoboEdge (C&J's student-run advertising agency). In recent years I have served on the KUNM Radio Advisory Board and on that Board's Programming Committee, on various C&J faculty search committees, and on several C&J ad hoc departmental committees.
Service to the Communication discipline: I have served as the Secretary for the National Communication Association's LGBTQ Caucus; as a reviewer for NCA's and ICA's political communication, mass communication, and GLBT studies divisions; and as a reviewer for several mass communication, political communication, and public relations textbooks as well as for the journals Communication Theory, Communication Research, Explorations in Media Ecology, and Culture, Theory, and Critique.
In my ample (?) spare time, I enjoy hiking, bicycling, exploring the Rocky Mountain West, going to as many current movies as I can, catching the occasional Lobos football or basketball game, playing in and directing one of Albuquerque's sanctioned Scrabble clubs, competing in regional and national Scrabble tournaments, and playing on a local pub trivia team.
View David Weiss's profile on the Faculty Authors page.