Judith McIntosh White

Associate Professor

Photo: Judith McIntosh White

Mass Communication

Room 206

Ph.D., Texas A&M University, 2006


Dr. White earned her bachelor’s degree from Northwestern University’s Medill School of Journalism, her master’s degree in science and technology journalism from Texas A&M University; and her doctorate in 5.5 years while working 40 hours a week at Texas A&M in institutional public relations, most recently as assistant director of Marketing and Communications.  She came to C&J in 2007 with more than seven years of college-level teaching experience, four of them at Miles College, Birmingham, Alabama, an HBCU.  She teaches graduate level classes in health communication and research methods and undergraduate classes in strategic communication.


Dr. White’s research is focused on health communication and science journalism.  She also works in social justice and activism research, using the methodology of digital ethnography.  The ultimate intent of her research is to discover and promulgate more effective methods by which (1) health interventions may be crafted and disseminated to target publics, including through use of entertainment education methodologies; (2) journalists may cover science issues; (3) social justice may be promoted and disseminated to wider publics through digital ethnography; and (3) mass media professionals and scholars can facilitate public engagement with issues concerning health, science, technology, and agriculture.  Dr. White uses qualitative, quantitative, and digital ethnography methodologies to further her research agenda.


Sample publications/creative works

Dr. White’s 2006 dissertation dealt with the coverage of a crucial public health issue, media coverage of Mad Cow disease in the United States.  Over the past 7 years, Dr. White has published numerous articles dealing with health and science issues, including the following:

Shields, J.D., Archiopoli, A.M., Bentley, J.M., Weiss, D., Hoffmann, J., White, J.M., Sharp, M.K., Hong, Z., and Kimura, M. (in press, 2016).  Binge-drinking attitudes and behaviors among Hispanic and non-Hispanic college students: Suggestion for tailoring health campaign messages.  Hispanic Journal of Behavioral Sciences.  (Article based on data collected by Dr. White; collaboration led by Dr. White.)

Weiss, D., White, J. M., Stohr, R. A., & Willis, M. (2015). Influencing healthcare policy: Implications of legislators’ information source preferences for public relations practitioners and public information officers. Online Journal of Communication and Media Technologies.  (Article based on data collected by Dr. White; collaboration led by Dr. White.)

White, J. and Wingenbach, G. (2013 April). Barriers to Effective Health Reporting: Impacts of Attitudinal Differences between Public Information Officers and Mass Media Journalists. Journal of Public Relations Research, 25(2), 123-140.

White, J.M. (2012).  Sabotaging public engagement with science: Missing scientific principles in newspaper stories about the Wakefield MMR-autism controversy.  Romanian Journal of Journalism and Communication/Revista Romana de Jurnalism si Comunicare, 3-4:  79-93.


Over the past 4 years, Dr. White has published numerous articles dealing with strategic communication and public relations issues, including the following:

Bentley, J., Weiss, D., White J.M., and Shields, J. (in press, 2016). Teaching strategic communication campaigns. Teaching Journalism and Mass Communication.  (Topic initiated and collaboration led by Dr. White.)

White, J., Willis, M., and Stohr, R. (2013).  Legislators’ Reliance on Mass Media as Information Sources: Implications for Symmetrical Communication between Public Information Officers, Public Relations Practitioners and Policymakers. PRism, 9(1): 3-20.

White, J.M. (2012): The Communicative Action of Journalists and Public Information Officers: Habermas Revisited.  JournalismPractice. 6(4):563-580.


Over a 3-year period, Dr. White has produced two award-winning digital ethnographies on social justice themes:

White, J.M., Executive Producer; Adan Garcia, Director.  (Debut November 2, 2014).  No Place Like Martineztown. Winner, international Omni Award. Documentary film detailing struggles of Martineztown, an ethic/historic area of Albuquerque, to survive in the face of out-migration, urban renewal, and natural disasters.

White, J.M., Executive Producer; Adan Garcia, Director; Carolyn Flynn, Script Writer. (Debut December 5, 2012).  Just Call Me Joe.  Financed by $4,000 RAC grant from the University of New Mexico.  Shown (debut) to department and community members at Communication & Journalism Colloquium, 12/5/12.  Winner of two bronze Telly Awards (national competition, 11,000 entries). Accepted at Albuquerque Film Festival for June, 2013 showing. Community showing in Questa, New Mexico, 12/15/12; community showing in Taos in February 2013; other community. Aired numerous times (with closed captioning) on New Mexico PBS channel, KENW, Portales.

Teaching Style

Interactive, experiential, dramatic, fun. Love online instruction.

Favorite Classes

Dr. White’s favorite classes focus on health communication (C&J550, C&J552, C&J553) and on strategic communication (C&J387, C&J388, C&J488).  She also enjoys advising graduate students at both the MA and PhD levels.

Why UNM?

Dr. White chose to come to UNM due to the C&J Department’s international reputation and the research interests of fellow C&J faculty, as well as UNM’s location in beautiful northern New Mexico and its diverse student body.


Dr. White’s service has included serving as a senior fellow at UNM’s Robert Wood Johnson Center for Health Policy; reviewing grant proposals for the National Science Foundation; reviewing journal articles for three scholarly journals and serving on the editorial board of the NACTA Journal; instituting C&J’s first online course offerings in 2007; serving on numerous C&J committees and as associate department chair 2013-2015; and facilitating the success of C&J students from under-represented groups, winning the 2013 UNM New Mexico Project of Graduates of Color ALLY Award.