Yangsun Hong

Assistant Professor

Photo: Yangsun Hong

Email:  yangsun.hong@gmail.com
Phone: 505-277-5305
Office: 202

Profile

Dr. Yangsun “Sun” Hong is an assistant professor in the Department of Communication and Journalism and the combined BA/MD degree program at University of New Mexico. She is a communication scientist who studies health communication and political communication through a critical lens with quantitative methods. She received her Ph.D. in Mass Communications with minors in Sociology (concentration: Intersectionality) and Educational Psychology (concentration: Advanced statistics) at University of Wisconsin-Madison.
Her theoretical framework emphasizes the socially situated nature of communication that bridges social structural context at the macro-level and individual attributes at the micro-level. Specifically, Dr. Hong is developing two complementary lines of research focusing on the roles of communication in health and social wellbeing of minority groups.
The first line of work aims to understand how communication influences social determinants of health and social wellbeing, such as social stigmas and accessibility to information.

  • Does communication (inequality) reinforce marginalization and inequality?
  • How do intersectional positions and social context shape opportunity and experience of communication, such as exposure to health innovation that spreads through social systems and building communication networks that are classed, gendered, and racialized? 

The second line of research considers the ways in which communication improves health and social wellbeing?

  • Does communication (intervention) attenuate marginalization and inequality?
  • How does the perception of media influence promote public opinion, communicative action, and civic/political engagement? Can this media influence contribute to social context, such as social norms and social stigmas, and thereby reshape community culture? 

She received research grants from the Global Health Institute and Center for Research on Gender and Women at the University of Wisconsin-Madison for her dissertation project on how lived experiences of inequality influence adoption of PrEP (Pre-Exposure Prophylaxis for HIV prevention) among low-income black women in Washington, D.C., and Atlanta.
Dr. Hong is a recipient of the 2017 Doris A. Graber Award for Best Public Opinion Paper from Midwest Association for Public Opinion Research (MAPOR), Top Paper Award from American Education in Journalism & Mass Communication (AEJMC), Korean American Communication Division in 2012, and Top Paper Award from Pacific and Asia Communication Association, 2012.
Her work has been published in top-tier journals such as Journal of Health Communication, International Journal of Communication, Telemedicine and E-health, and Communication Research.