Digital Media and Communication for Health & Politics Research Group
.At the Digital Media and Communication (DMC) research group, we study how we communicate and interact with digital media about health and political issues. We conduct theory-based, culturally sensitive, and interdisciplinary research using quantitative research methods. If you have any questions, please email Dr. Sun Hong (sunhong@unm.edu) or our student leader Esther Fan (qinjunfan25@unm.edu).
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2022 DMC Research Group Meeting_© DMC
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DMC's current projects:
- Motivations for Instagram Use and Political Use of Instagram: A Latent Profile Analysis (Led by Moonsun Choi)
- Relationships between Social Media Use, Exposure to HPV Vaccine Misinformation, and Health Information Seeking (Led by Lian Kim)
- Applying Influence of Presumed Media Influence (IPI) and Descriptive Norms to the Uncertain and Politicized Health Context, COVID-19 Vaccination for Children under 12 (Led by Moonsun Choi & Courtney FitzGerald)
- The Impact of Risk Perceptions on Social Media Engagement: The case of the COVID-19 pandemic in South Korea” (Led by Qinjun Fan)
- The Interaction Between Online Media Use and Interpersonal Health Communication in the Context of Health-Related Lifestyle Behaviors (Led by Rachel Taylor)
- Patient-Provider Communication and Muslim Refugees (Led by Sumaira Abrar)
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Director

Yangsun Hong
Assistant Professor
Interests
social determinants of health inequities, communication inequalities, social norms approach, perception of media bias, misinformation, intersectionality, public opinion, political conversation, political participation, stigmaGraduate Students

Sumaira Abrar
Ph.D. candidate
Interests
health communication, patient-provider communication, health disparities, social determinants of health
Moonsun Choi
Ph.D. student
Interests
Media/digital literacy, Internet studies, digital citizenship, political communication/activism, Internet-infused education, critical thinking, online participation
Qinjun Fan
Ph.D. student
Interests
social media, health information on the internet, health intervention, misinformationCollaborators
