Tamar Ginossar


Photo: Tamar Ginossar


Room 216

Ph.D., University of New Mexico, 2003


Dr. Ginossar is a health communication scholar, teaching diverse health communication courses including a class about health, culture and diversity as part of the B.A./M.D. program. Additional courses include advanced mixed methods research, interpersonal communication, intercultural communication and organizational communication. In spring 2019 she designed and taught the first communication course about cannabis and communication.

Prior to joining the department, Dr. Ginossar has held a research faculty appointment with the University of New Mexico School of Medicine. Her research interests focus on health communication and reducing health disparities. She is particularly interested in how communities and individuals are using new communication technologies for information exchange and advocacy.

She is a 2019-2020 Presidential Teaching Fellow and a past Institute of Medicine (IOM) presenter on digital health strategies, health disparities, and health equity. She lived and traveled internationally in the Middle East, Europe, Asia, and Latin America.


As a health communication expert, Dr. Ginossar’s research focuses on the role of communication in reducing health disparities and supporting multilevel behavior change at the individual, organizational, and community levels. Her research utilizes community-based, mixed- methods approach to examine use of communication technologies such as eHealth and mHealth in advocacy and digital inequities, cancer communication disparities, and HIV prevention and management. She led the New Mexico state-wide HIV Prevention and Services Needs Assessment to examine federally-funded prevention and service provision, needs, and gaps. As part of her research, she partners with interdisciplinary research teams, community organizations, and diverse stakeholders on health communication research projects. She is happy to involve motivated, engaged undergraduate and graduate students in her work.

Sample Journal Articles

*Co-author is a student, or a former student

Sample HIV-Related Research 

Ginossar, T. & Oetzel, J.G. (2019). “It’s A Trade Off:” Perspectives of Ryan White Social Service Providers on the Implementation of the Affordable Care Act. Journal of HIV/AIDS Social Services. DOI 10.1080/15381501.2019.1676358.

Ginossar, T., Oetzel, J., G., Van Meter, L., Gallant, J., Gans A. (2019). The Ryan White HIV/AIDS Program After Affordable Care Act Full Implementation: A Critical Review of Predictions, Evidence, and Future Directions. Topics in Antiviral Medicine (TAM). 

Ginossar, T., Van Meter, L.*, Shah, S. F., * Bentley, J. M., Weiss, D. & Oetzel, J. G., (2019). Early Impact of the Patient Protection and Affordable Care Act on People Living With HIV: A Systematic Review. Journal of the Association of Nurses in AIDS Care (JANAC). 

Archiopoli, A.,* Ginossar, T., Oetzel, J. G, Avila, M., Hill, R.,* & Wilcox, B.,* (2016). Factors of interpersonal communication and behavioral health on medication self-efficacy and medication adherence. Journal of Aids Care 28(12):1607-1614.doi.org/10.1080/09540121.2016.1192577 

Wilcox, B.,* Oetzel, J., Avila, M., Archiopoli, A.,* Hill, R.,* & Ginossar, T. (2015). Patient-Provider Interaction, Patient Satisfaction, and Health Outcomes: An Explanatory Model for People Living with HIV/AIDS. Aids Care, 27 (8). DOI: 10.1080/09540121.2015.1015478 

Ginossar, T., Oetzel, J., Hill, R.,* Avila M., Archiopoli, A.,* & Wilcox, B.* (2014). HIV healthcare providers’ burnout: Can organizational culture make a difference? Aids Care, 26 (12) 1605-1608. 

Ginossar, T. (2014). Disparities and antecedents to cancer prevention information seeking among cancer patients and caregivers attending a minority-serving cancer center. Journal of Communication in Healthcare, 7(2) 93-105. 

Sample Cancer-Communication Research

Ginossar, T., & Oetzel, J.G. (2019). “It’s a Dark Cloud:” Experiences of Social Undermining among People Living with HIV in New Mexico. Journal of Applied Communication Research. Doi 10.1080/00909882.2019.1583358

Kalke, K.,* Ginossar, T., Carver, H., Shah, S.F.A.,* Bentley, J., & Kinney, A.Y.* (2019). The Use of Behavior Change Theories in Commercial Breast Cancer Mobile Phone Applications: A Systematic Analysis. JMIR mHealth uHealth.

Ginossar, T., Shah, S. F.,* West, A.,* Bentley, J., Kreuter, M. W., Caburnay, C., & Kinney, A.Y. (2017). Cancer-Related Content, Usability and Utilization of Plain Language: Systematic Analysis of Breast Cancer Smartphone Applications. JMIR mHealth uHealth. Doi 10.2196/mhealth.7073

Napoles, A., Cook, E., Ginossar, T., Knight, K.D., & Ford, M. (2017). Applying a Conceptual Framework to Maximize the Participation of Diverse Populations in Cancer Clinical Trials. Advances in Cancer Research. 133, pp. 77-94. 

Ginossar, T. (2016). Predictors of Online Cancer Prevention Information Seeking Among Patients and Caregivers Across The Digital Divide. Journal of Medical Internet Research Cancer;2(1):e2 doi: 10.2196/cancer.5108

Ginossar, T., De-Vargas, F.,* Sanchez, C.,* & Oetzel, J. G. (2010). “That word, cancer:” Breast care behavior of Hispanic women in New Mexico. Health Care for Women International, 1(31):68-87. 

Ginossar, T. (2008). Online participation: A content analysis of differences in utilization of two online cancer communities by men and women, patients and family members. Health Communication, 1(23), 1-12. (lead article). 

Oetzel, J. G, De-Vargas, F.,* Ginossar, T., & Sanchez, C.* (2007). Hispanic women’s preferences for breast health information, Health Communication, 21(3), 223-233. *The second authors are in alphabetical order.

Dissemination and Implementation Research 

Ginossar, T., Cragun, D., Heckman C., Quintiliani, L., Skalarus, T., Chambers. D., Proctor, E., & Brownson, R., (2018). Bridging the Chasm: Challenges, Opportunities and Resources for Integrating a Dissemination and Implementation Science Curriculum into Medical Education. Journal of Medical Education and Curricular Development. 

Kalke, K.,* Ginossar, T., Shah, S.F.A.,* & West, A.* (2018) Sex Ed to Go- A Content Analysis of Comprehensive Sexual Education Apps (mHealth). Health Education & Behavior

Koczwara, B., Birken, S.A., Perry, C., Cragun, D., Zullig, L.L., Ginossar, T., Nodora, J., Chawla, N. Ramanadhan, S., Kerner, J., & Brownson.R. C. (2016). How context matters- a dissemination and implementation primer for global oncologists. Global Oncology. Published online before print January 20, 2016, doi:10.1200/JGO.2015.001438 

Sample Research in Diverse Cultural Settings

Shah, S. F. A., Ginossar, T., & Weiss, D. (2019). “This is a Pakhtun disease”: Pakhtun health journalists’ perceptions of the barriers and facilitators to polio vaccine acceptance among the high-risk Pakhtun community in Pakistan. Vaccine, 37(28), 3694-3703. doi:https://doi.org/10.1016/j.vaccine.2019.05.029 

Ginossar, T., Benavidez, J.,* Gilluli, Z.,* Kanwal Aaterya, A.,* Nguyen, H.,* & Bentley, J. (2016). Ethnic/Racial, Religious, and Demographic Predictors of Organ Donor Registration Status among Young Adults in the Southwestern United States. Progress in Transplantation (Online ahead of print). doi:10.1177/1526924816665367 

Ginossar, T., & Nelson, S. (2010). La Comunidad Habla: Using Internet community-based information interventions to increase empowerment and access to health care of low income Latino/a immigrants. Communication Education, 59(3),328 – 343. 

Ginossar, T. & Nelson, S. (2010). Reducing the health and digital divides: A model for using community-based participatory research approach to E-health interventions in low income Hispanic communities, Journal of Computer Mediated Communication, (15)4, 530-551 (lead article). 

Meares, M. M., Oetzel, J. G., Torres, A., Derkacs, D., & Ginossar, T. (2004). Employee mistreatment and muted voices in the culturally diverse workplace. Journal of Applied Communication, 32 (1)4-27. 

Oetzel, J. G., Torres, A. B., Meares, M.M., Ginossar, T., & Derkacs, D. (2003). Mistreatment as a source of intergroup conflict in the culturally diverse organization. Journal of Intergroup Relations, 29(4), 44-63.


Book Chapters

  • Ginossar, T. & Oetzel, J. (2015). Stress and burnout in a small non-governmental organization. In J. Mize Smith & M. W. Kramer (Eds.). Case studies in volunteering and NGOs. New York: Peter Lang Publishing.
  • Ginossar, T. (2014). “In a Group of Our Own.” The role of stigma, smoking, and the tobacco industry in communication in lung Internet cancer support group. In K. L. Walker, S. L. Esrock, & J. L. Hart (Eds.) Talking tobacco: Interpersonal, organizational, and mediated messages (pp. 62-80.). New York: Peter Lang Publishing. 
  • Ginossar, T. (2013).  Promoting women leadership as a strategy for reducing health and digital disparities in Latino/a immigrant communities. In G. L. Kreps & M. Dutta (Eds.). Reducing health disparities: Working with communities (pp.95-112). New York: Peter Lang Publishing.
  • Ginossar, T. (2011). Bridging the health and digital divide in a low income Hispanic community: Using community-based participatory research to advance communities’ well-being. In M. Brann (Ed.). Contemporary case studies in health communication: Theoretical and applied approaches. Dubuque, IA:Kendall Hunt. 
  • Ginossar, T. Media Globalization and "The Secondary Flow": Consumption of Telenovelas in Israel. In: D. I. Rios & M. Castaneda (Eds.). Soap Operas and Telenovelas in the Digital Age: Global Industries, Hybrid Content, and New Audiences (in press).
  • Ginossar, T. Content, Participants, and Dynamics in Online Discussion in a Lung Internet Cancer Support Group: A Case Study (2010). In: L. Shedletsky & J. E. Aitken (Eds). Cases on Online Discussion and Interaction: Experiences and Outcomes. IGI Global.
  • Ginossar, T. The Role of Stigma, Smoking, and the Tobacco Industry in Communication in Lung Internet Cancer Support Group. Accepted for publication in K. L. Walker, S. L. Esrock, & J. L. Hart (Eds.) Talking Tobacco: Interpersonal, Organizational, and Mediated Messages. Peter Lang Publishing.
  • Ginossar, T. & Nelson, S. Promoting women leadership as a strategy for reducing health and digital disparities in Latino/a immigrant communities. In: G. L. Kreps & M. Dutta (Eds). Reducing Health Disparities: Working with Communities. Peter Lang (invited chapter, under review).

Sample Funded Research

Ginossar (PI)                                                                                                                                  7/01/2014-6/30/2016                 
Assessment of HIV Prevention and Care Services in New Mexico.
Funded by the New Mexico Department of Health ($100,000)
The goal of the study is to carry out a multi-level assessment of the quality of prevention and care services and service gaps in federally-funded, Ryan-White Clinics in New Mexico.

Ginossar (PI)                                                                                                                                   2/01/2015-2/30/2016
Applicability of Mobile Health Applications for Cancer Prevention Communication and Behavior Change among Ethnically Diverse Breast Cancer Survivors and Their Families
Funded by the American Cancer Society Institutional Research Grant (ACS-IRG)
The goal of this research is to examine the current state of the arts in breast cancer related mobile applications and to develop strategies for culturally-appropriate messages and interventions targeting diverse breast cancer survivors and their families.

Completed Research Support

Ginossar (PI)                                                                                                                                     7/01/2012-6/30/2014
Assessment of HIV Case Management Services in New Mexico.
Funded by the New Mexico Department of Health ($100,000)

Ginossar (PI)                                                                                                                                      04/01/2011-03/31/2012
A Web-Based Intervention to Reduce Disparities in Childhood Development and Behavioral Health
Funded by the “Community Engagement Award” of the University of New Mexico Clinical and Translational Sciences Center” ($21,000)

Ginossar (PI).                                                                                                                                     04/01/2011-03/31/2011
Entertainment Education Approach to Reducing Disparities in early Childhood Development and Behavioral Health. The goal of the study is to create a pilot intervention to increase parental and care takers' knowledge of early childhood development and behavior
Funded by the "Community Engagement Award" of the University of New Mexico Clinical and Translational Sciences Center." ($20,000)

Ginossar (PI).                                                                                                                                     10/01/2010-09/30/2011
Investigating Cancer Prevention Information Behavior of Family Members of Hispanics Diagnosed with Cancer. The goal of the study is to explore cancer prevention information behavior of Hispanics with a family member diagnosed with cancer.
Funded by the American Cancer Society Institutional Research Grant (ACS-IRG) ($30,000).

Ginossar (PI).                                                                                                                                     10/01/2010-09/30/2011
Promoting Childhood Development Knowledge in Hispanic Community.

Funded by La Tierra Sagrada Association ($19,812),
The Role of Physicians in recruitment of Minority Patients to Cancer Clinical Trials.

Ginossar, (PI).                                                                                                                                  12/23/2009-09/30/2012
Research Supplement to Promote Re-Entry into Biomedical and Behavioral Research Careers: Increasing minority participation in Cancer Clinical Trials. I received this supplemental grant to New Mexico Minority-Based Community Clinical Oncology Program at the University of New Mexico Cancer Center.
Funded by NCI ($317,000).

Ginossar (PI).                                                                                                                                     10/01/2010-03/31/2011
Reducing Disparities in Childhood Development and Behavioral Health. The goal of the study is to explore parental and care takers' information needs regarding childhood development and behavioral health in low income urban community.
Funded by the "Community Engagement Award" of the University of New Mexico Clinical and Translational Sciences Center." ($23,100)

Teaching Style

I utilize an interactive approach that challenges students. I encourage creativity and provide students with the opportunity to apply concepts and theories in their own work. As in my personal life, I believe that growth happens when we are challenged and have to step out of our comfort zones.

Why UNM?

I love the diversity and the culture. New Mexico is home for me and my family, and I'm excited every day about being here.

Spare Time

Traveling, hiking, and keeping up with my family.

Additional Affiliations

  • Adjunct Professor, the Prevention Research Center at the University of New Mexico School of Medicine
  • Associate Member, the University of New Mexico Cancer Center
  • Senior Fellow at the Center for Reducing Health Disparities (NM CARES)


CV Dr. Ginossar