I am a Ph.D candidate in Health Communication with research interests in social and gender norms, media effects, and family communication. My dissertation examines how social media environments influence normative perceptions, and how these perceptions, along with gender norms and stigmatized beliefs, shape mothers’ communicative actions for their pre-teen children. These actions include health advocacy, information sharing, and parent-child communication within sexual and reproductive health contexts such as HPV vaccination.

Choi, M., Hong, Y., & FitzGerald, C. (under review). Mitigating parental vaccine hesitancy: The moderating role of perceived prevalence of COVID-19 vaccination. Journal of Creative Communicatons.

Choi, M., Hong, Y., & Taylor, R. (in progress). From feeds to safer sex talks: How social media exposure, attention, and peer norms shape safer sex communication intentions among college students?